​Buy & Cry, the traditional approach on purchasing Gold!

Hey Momeys, hope you had a great Diwali filled with loads of shopping, feasting, dressing up and gossiping!

As we get back to our normal routine lives, the feeling that the festival is over takes over. While I was trying to keep up with my little one this afternoon, my neighbour came in with her daughter. Kids started playing, leaving us to do what we do best – gossip! She showed me her recently bought beautiful gold earrings and then narrated the long story behind it. She told me how she and her husband went to a branded jewellery store to buy gold bangles on Dhanteras, as a tradition, but ended up buying these earrings.

They went to the store in late afternoon to avoid the festive rush but could not escape the buzz. She was clear that she wanted to buy bangles for her but the store was so crowded that each sales person was handling around 6-7 families at a time.  The more she tried to inquire, the harder she got pushed back. Amid this chaos, finally she had to settle for gold earrings as she needed to buy something atleast on the ocassion of Dhanteras. Well, their hardship didn’t quite end there; they had to spend an hour and a half to pay for those earrings before they could leave the store. The worst part of her story was that even after taking all that trouble she didn’t like the earnings and was repenting her decision of not buying the bangles.

Now she wanted to know our side of story – what we bought on Dhanteras and from where. I said well my husband bought gold ETF during his tea break in office. We bought 99.5% pure gold within 5 minutes sitting miles away from the maddening rush at the Jewellery stores!! Her next obvious question was how we did pooja without the physical gold? Well we took the print of our account statement – after all we are moving towards Digital India!  She was completely stunned!!

Here’s quick maths for all of you to show the cost difference between my gold & my neighbour’s gold:

She paid Rs. 32,966 [including making charges (10%) + GST (3%)] for 9gms of 91.6% (22k) pure gold (P.S. and she didn’t like what she bought)

We paid Rs. 25,026 [including the brokerage charges (0.75%)] for 9gms of 99.5% pure gold

Apart from the costs involved, another major difference was our motives behind buying the gold – Mine was to invest in gold for my daughter’s wedding (she’s 5 right now) and hers was to buy anything made up of gold for Dhanteras. So what was your motive for buying gold Momeys? Hope your purchase did not make you cry. Just have to buy smart!

Is physical gold the real stuff?

Mommies, how many of us are ever-ready to go to the family jeweler’s store? Sometimes planned purchases, sometimes as company to a relative or friend and some impromptu visits often lands us in the jewellery store. And when does a visit translate into a purchase, is something we have all failed to fathom.
What doesn’t help is most jewellers are gifted sellers, plus the charm of yellow metal is too good to resist. Add to that those monthly installments’ schemes perpetually available. A purchase or two is so guaranteed.
Such unplanned visits may return us back with our piece of gold but it also robs us of our small savings. Usually, the purchase is funded partly by accumulated cash from our monthly kharcha and partly by credit. So we empty out our hard saved cash and also come under debt, atleast for a few months.
Secondly, Jewellery is for its emotional value. It can best be used as a gift for momentous occasions like marriag but hardly ever for profits with gold rate appreciation.
Thirdly, the jewellery cost includes making charges which could range between 10-15% above the gold’s value. When you sell it, there is usually 15% deduction again on gold value by the buyer. So effectively you lose out. Let’s illustrate this with an example.
If the gold rate today is Rs. 30000 per 10gms and you buy 10 gms of jewellery, you are charged by conservative estimates some Rs. 350 per gram as making charges. Your total cost here comes to Rs. 33500. Now say gold value appreciates by Rs. 5000 per 10 grams to Rs. 35000 per 10 grams in a few years. You want to sell the same jewellery. While the value is Rs. 35000, the buyer deducts 15% of gold value i.e. 5250. You get Rs. 29750.
What was the realization after a sharp rise in gold price? You had to pay Rs. 33500 but you would get only Rs. 29750.

The idea of this piece is to drive home the point that emptying your savings for jewellery is not the wisest thing to do often. There are certainly better uses of your money.